Necula Creative
Client
3D Visualization, Creative Rendering, Product Renders
Services
2023
Authentic Ego is a skincare brand committed to helping individuals embrace their skin's natural healing abilities through fungal acne-safe products. Challenging the misleading practices of the beauty industry, Authentic Ego focuses on restoring the skin's natural barrier using science-backed, well-researched active ingredients. Their target audience includes health-conscious consumers who value environmental sustainability, inclusivity, and effective skincare solutions over flashy marketing.
Collaborating with Necula Creative, we developed a minimal and sophisticated visual identity for Authentic Ego, incorporating neutral tones and modern typography to reflect the brand's scientific and empowering ethos. Abstract geometric lines inspired by geometry and science were integrated to elevate the overall identity. The custom logotype features four diminishing dots, symbolizing the brand's four-pronged approach to treating and preventing acne. This cohesive design system effectively communicates Authentic Ego's dedication to healing, self-empowerment, and inclusivity.
Client Necula Creative Year 2024 Services 3D Visualization, Creative Rendering, Product Renders
Hungry for more?